Top 10 Online Shopping Sites in the UK For Clothes

You can shop for everything from designer clothing to pyjamas at one the leading department stores in the United Kingdom. Expect to find brands such as Reformation, Rixo and Ganni alongside beauty, homeware, tech and more.

ASOS has 850+ brands in petite, tall and curvaceous styles. Oh Polly is a favorite of celebs, offers two-piece dresses and body-con set. Nasty Gal, vimeo a cult favourite brand focuses on vintage-inspired designs. BooHoo, the fast-fashion giant, provides affordable womenswear.

ASOS

ASOS was founded in 2000, with the trendy shopper in their twenties as its primary target market. The company raised money for its first venture by selling copies of celebrity styles, like the ones worn by Kate Moss and Sienna Miller. After a year, Nick Robertson and Susanne Clare decided to focus on clothing because it would provide the highest returns.

The ASOS website offers a wide range of sizes and products including maternity clothing and accessories, plus-size clothing such as shoes and stationary. The ASOS website also offers various fashion guides, #AsSeenOnMe and other content that can encourage. Customers can also create private boards and add items to their wish lists.

ASOS's mobile app offers seamless shopping, with saved items being synced and a quick checkout. The app also shows stock information, which helps to avoid disappointment when items are out of availability. This is an excellent example of how retailers can make use of the power of e-commerce to improve customer engagement and build loyalty.

George at ASDA

George, the fashion brand of Asda was established in 1989. It offers clothing for women, men and children. George offers a variety of clothing that is priced affordably and ethically procured. Customers can purchase clothing online, at over 500 Asda stores, as well as on the George website.

The new collection is a part of the 'quiet luxury' trend, with pieces crafted from cotton, silk, and linen blends. The line features slouchy suiting and ribbed knit separates and printed co-ords. Prices start at 12 pounds for a 100% Supima cotton T-shirt, and go up to 77 pounds for the full suits.

ASDA George, a fast fashion retailer, creates new store plans and guidelines "generally every six weeks". Visual Retailing's retail-planning software is employed by the company to modernise its planning process and make it more future-proof. It can now send visual merchandising design and briefs with unprecedented speed, efficiency, and simplicity. The company also utilizes StyleShoots all-in-one photo machines that instantly remove garments from their backgrounds. They can then be uploaded to the Visual Retailing system for instant use in VM layouts. This helps to increase the merchandising efficiency and ensure that all of its stores have the identical information.

Debenhams

Debenhams, one of the UK’s oldest department store chains offers a variety of clothing and other items. It also features a great range of brands and offers regular sales and discounts. The company also offers various services to help customers find the items they are seeking.

The retailer started in London in 1778, as a drapers' store. In the following years, it expanded into a major department chain of stores with a global presence. It is a top fashion retailer that is known for its exclusive brands and designer clothing. It has a large online presence.

Debenhams continues to run its online business despite a few stores closing during the COVID-19 pandemic. The company recently sold its brand and websites to Boohoo Group for PS55 million. This acquisition demonstrates the growing power shift away from brick and mortar retailers to their more agile online counterparts. This trend is expected to continue as physical store sales are expected to decrease.

Topshop

Topshop is a retailer of fashion that sells men's and women's clothing as well as accessories. It has several different brands, including Collections and Boutique. The company also offers an option to style services that suggest clothes based on the individual's style. This is a great feature for fashion novices or indecisive individuals.

In the past, a trip to the London's Oxford Street was a teenage girl's equivalent of a trip to Lourdes and Boohoo, with the flagship store's spacious interior filled with clothes, shoes and makeup to explore as you navigated its labyrinth of mirrored escalators to the beat of thumping house music. The company's fortunes took a turn for worse and now it appears that the entire Arcadia Group - including Topshop, Dorothy Perkins, and Boohoo may be heading towards collapse (Yahoo Finance, 2012).

What saved Topshop in the past was its unique selling point as the closest high-street shopper was to catwalk fashions However, this is the reason it was ultimately sunk. When Asos and Boohoo started offering the same trendy trends at a lower price, shoppers stopped visiting the shops in droves.

Unintentionally

Missguided, a British-based fashion website, sells stylish pieces that are inspired by the style of celebrities. Its website is feminine and has a the theme of white and pink. It also showcases female models and clothes on its website. The site offers free next-day delivery and discounts for students.

The site has a broad selection of products and is targeted towards 16-34 year olds. The brand is a rival of Boohoo, a retailer of fashion which also sells trendy clothes to the same audience. The site features bold headings that include pictures of clothing. Boohoo lets users subscribe to their newsletter and receive emails on new products.

Nitin Pasi was the founder of Missguided in 2000. He described the aesthetic as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions to its suppliers. The company was saved by Mike Ashley's Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

Boohoo, an online retailer of fast fashion, based in Manchester, was founded in 2006 by Mahmud Kane and Carol Kane. It has customers in more than 100 countries. Its own fashion label is designed and sourced mostly in the United Kingdom. In addition to its own label, the company also sells brands like Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The business model of the brand is based on a model that maximizes profits by selling to a young demographic who seeks out the latest and trendy clothing at a low price. This market segment, which is comprised of people who are under 30 years old, represents a large market segment across the globe.

Boohoo employees enjoy a variety of benefits such as pension plans and bonus plans. The company is committed to employee health with gyms on-site and free health cash plans and mental support. The company is also well-known for its dedication to sizing diversity, with detailed clothing size charts enabling shoppers to find the perfect size.

Amazon

Amazon UK is the largest online retailer in the world. It has a broad selection of clothes, footwear and accessories. You can also buy food items, household goods and DIY tools. The site also has a wide range of international brands and products.

Other e-commerce shops worth checking out include river island for trendy pieces inspired by the catwalk and fashion of celebrities, Mango for affordable yet fashionable Spanish clothes that look like a lot higher priced than they actually are and Lavish Alice, which is a go to for designer inspired styles which are perfect for dressed up or casual days. Kendall and Outdoor Manila Rope Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are avid fans of the shop's designs.

Department store chain John Lewis is another must-visit for fashion lovers, given that their collection spans across all major categories including electronics and fashion-forward cosmetics. They also have a broad selection of household products, such as unique tea caddies.