Top 10 Online Shopping Sites in the UK For Clothes

Shop for everything from pyjamas to designer fashion at one of the UK's top department stores. Expect to find brands such as Reformation, Rixo and Ganni along with homeware, beauty technology and more.

ASOS offers 850+ brands across petite, tall and curve ranges. Oh Polly is a favorite of celebs, offers two-piece body-con sets and two-piece dresses. Nasty Gal, a cult favourite brand focuses on vintage-inspired styles. BooHoo is a fast-fashion behemoth. BooHoo offers a range of affordable womenswear clothes.

ASOS

ASOS was founded in 2000 with the fashionable shopper in their twenties as its target audience. The company initially sought to raise startup funds by selling inexpensive replicas of clothes worn by celebrities like Sienna Miller and Kate Moss. After a year, Nick Robertson and Susanne Clare decided to focus solely on clothing as it would bring the best returns.

The ASOS website offers a broad variety of sizes and items including maternity and plus size clothing, accessories, shoes, and stationary. The ASOS website also has a variety of trends guides, #AsSeenOnMe, and other content that can encourage. Customers can also create private boards and add items to their wish lists.

The ASOS mobile app provides a seamless shopping environment that includes the synchronization of your saved items and quick checkout. The app also displays stock information, which helps to avoid disappointment when items are out of stock. This feature is an excellent example of how retailers could utilize e-commerce to improve customer engagement and build brand loyalty.

George at ASDA

Founded in 1989, George is Asda's fashion label that sells clothes for women, men, and kids. George offers a wide selection of affordable and ethically sourced clothing. Customers can buy clothing online, at more than 500 Asda stores, and also on the George website.

The collection is influenced by the 'quiet' trend and Designer Console Table With Glass features pieces made from cotton, linen, and silk blends. The collection includes slouchy suits as well as printed co-ords, and ribbed separates. Prices start at 12 pounds (for an 100% Supima Cotton T-shirt) and go up to about 77 pounds (for complete suits).

ASDA George, a fast fashion retailer, develops new store plans and instructions "generally every six weeks". Visual Retailing's software for retail planning is employed by the company to modernize its planning process and make it future-proof. This allows it to send briefs and visual layouts for merchandising with unbeatable speed and simplicity. It also increases efficiency. The company also uses StyleShoots all-in-one photography machines, which immediately remove clothing from their backgrounds. They can then be uploaded into the Visual Retailing system for instant use in VM layouts. This helps increase merchandising conformity and 24X18 inch Media cart ensures that all stores receive the same information.

Debenhams

Debenhams, one of the UK’s oldest department stores, offers various clothing items and other items. It also offers a wide selection of brands and has regular sales and discounts. Additionally the company provides a variety of options to help customers find what they're searching for.

The store was established in 1778 as a draper's business in London. Through the years, it expanded into a huge department chain of stores with a global presence. It is a renowned fashion retailer, known for its exclusive brands and designer clothing. It has a large online presence.

Debenhams has continued to operate its online business despite a few stores closing during the COVID-19 pandemic. The company recently sold its brand and websites to Boohoo Group for PS55 million. The purchase highlights the growing power shift away from brick-and mortar retailers to their more agile online counterparts. This trend is likely to continue as physical store sales continue to decline.

Topshop

Topshop is an online retailer of fashion. It offers clothing for men and women, as well as accessories. It has a number of different collections like Collections, Boutique and Style. The company also provides an option to stylists that suggest clothes based on the user's personality and style. This is a great feature for people who are unsure or beginners.

In the past, a trip to London's Oxford Street was a teenage girl's equivalent of a trip to Lourdes, with the flagship store's awe-inspiring interior stuffed with clothes, shoes and makeup to discover as you walked its labyrinth of mirrored escalators to the beat of thumping house music. However the company's fortunes have shifted towards the downwards, and now it looks like the entire Arcadia group comprising Topshop, Dorothy Perkins and Boohoo is nearing the brink of collapse (Yahoo Finance 2012).

What saved Topshop in the past was its unique selling point as the closest high-street shopper got to catwalk fashion However, this is the thing that ultimately ended it. When Asos and Boohoo began offering the same bang-on-trend trends at a lower cost, customers have stopped coming to the stores in a flurry.

Misguided

Missguided, a fashion-focused UK website, sells trendy pieces inspired by celebrity style. Its website is feminine and has a a pink and white theme. On its website, it also offers a variety of models and products for women. The site provides free next-day delivery and students can avail a discount for High Power Led Lightbar Ford customers.

The site has a wide range of products and is targeted at 16-34 year olds. The brand is a rival of Boohoo the fashion retailer that offers trendy clothing for the same demographic. The site displays large headings and images of clothing items. Boohoo also allows users to sign up to their newsletter and receive emails about new products.

The company was established by Nitin Passi who described the look of the brand as "Kardashianesque". In 2022, Missguided was placed in administration, and owed millions to its suppliers. The business was saved by Mike Ashley’s Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

Founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online fashion retailer with its headquarters in Manchester. It has customers across more than 100 countries. Its own fashion clothing brand is developed and manufactured in the United Kingdom. In addition to its own label the company also carries brands like Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The business model of the brand is built on maximising profits through selling to young people looking for fashionable and trendy clothes at a low cost. This segment, which is comprised of those under the age of 30, represents a massive market in the world.

Boohoo's employees enjoy a variety of perks that include competitive bonus programs and long-term financial security through pension plans. Boohoo also focuses on employee health with gyms in the workplace, free healthcare cash plans, and mental health assistance. The company is also known for its commitment to size inclusivity, with detailed clothing size charts that help shoppers find the right fit.

Amazon

As the world's biggest online retailer Amazon's UK branch has a huge assortment of shoes, clothing and accessories. You can also buy groceries, household goods and tools for DIY. The site offers a wide range of international brands and products.

Visit River Island for trendy pieces inspired by the style of celebrities and the catwalk, Mango for affordable but fashionable Spanish clothes and Lavish Alison for couture-inspired designs. These are great for dressing up or down. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are avid fans of the shop's designs.

John Lewis, a department chain of stores, is a must-see for fashion-conscious shoppers. Their range includes modern electronics and cosmetics. They also offer a great assortment of household items, including unique tea caddies.